The Shirt Dandy launches AI-Powered 3D Configurator in Indian market

Austrian men’s apparel brand The Shirt Dandy has launched in the Indian market with its AI-powered 3D configurator. The technology enables shoppers to design and purchase their shirts online for a personalised fashion experience. 

“The Shirt Dandy initially served Austrian customers while producing shirts in India,” said The Shirt Dandy’s founder and CEO Thomas Hebenstreit in a press release. “The decision to launch in India is rooted in the recognition of the country’s fragmented market and the opportunity to provide an integrated omni-channel experience. We’re excited to lift this market potential and make buying a shirt an experience that is fun and engaging while providing high quality garments to the Indian customers.” 
 
To celebrate its launch in India, The Shirt Dandy has released a pre-booking opportunity with limited slots so that only a select group of individuals can be the brand’s first India customers. These customers will have the opportunity to be brand ambassadors and will receive an exclusive referral code which they can pass on to friends to enable the, to join the brand’s waiting list. 

By encouraging referrals and limiting purchasing opportunities, The Shirt Dandy aims to create a sense of community amongst its customers, according to the brand. Members of the brand’s ‘Dandy Club’ will also be able to unlock networking opportunities to help them connect with industry professionals. 
 
The Shirt Dandy offers lifelong free alterations to its products and plans to launch a buy-back program in the near future. The brand also aims to reduce waste by operating on an on-demand basis. The brand plans to its flagship ‘Digital Signage’ store in Gurgaon and host pop-ups to connect with new customers. 
 
“Thomas, representing Austria, and myself, representing India, aspire to intricately blend the finest elements of both cultures into each stitch,” said the brand’s co-founder Aayush Sharma. “This collaboration is not merely a cultural encounter; it’s a tribute to meticulous craftsmanship. With a deep appreciation for the heritage of Indian fabrics, we hold in high regard the excellence of their production, harmonising tradition with innovation. Our shirts narrate a tale of unity, merging Austrian precision with the artistic brilliance of Indian textiles, crafting a sartorial masterpiece that knows no boundaries.”