The Roadster Life Co names Jacqueline Fernandez, Zakir Khan as brand ambassadors

The Roadster Life Co, a casual wear clothing brand has signed actor Jacqueline Fernandez and stand-up comedian Zakir Khan as its brand ambassadors.

The brand has launched a new campaign featuring Fernandez and Khan which includes two brand films along with multiple short videos.

With this association, the brand aims to tap into the fan base and social media following of its ambassadors to widen its reach in the Indian fashion market.

Commenting on the association, Jacqueline Fernandez in a statement said, “Super stoked to be associated with The Roadster Life Co and to serve as the brand’s first woman ambassador. As a brand with a thriving and loyal customer base, I am eager to extend its reach by making more trends accessible to my fans. Looking forward to this exciting journey.”

Zakir Khan added, “This collaboration holds special significance for me. It’s more than just endorsing a brand; it’s a partnership that resonates with my personal journey. In every piece of The Roadster Life Co, I find a reflection of my story, and that, to me, is the true essence of this remarkable association.”

Founded in 2012, The Roadster Life Co is a private label brand by e-commerce giant Myntra and retails exclusively through its exclusively outlets, website, and Flipkart-owned online platforms.