The Pant Project launches its first experiential jeans campaign (#1688601)

The Pant Project, a clothing brand has launched an experiential marketing campaign at Asia’s largest college cultural festival ‘Mood Indigo’ at the IIT Bombay.

With this new campaign, the brand aims to strengthen its connect with the GenZ audience through its jeans collection.

The immersive installation features a larger-than-life pant entirely draped in denim offering both a visually engaging and interactive experience visiting the college festival.

Commenting on the campaign, Dhruv Toshniwal, co-founder of The Pant Project in a statement said, “Our aim with this activation is for everyone who experiences it to walk away with more than just a product—they should feel a true connection to the brand and the spirit behind it. For Gen Z, it’s all about authenticity, individuality, and creativity.”

“This campaign captures that essence, offering an immersive experience that mirrors their values and celebrates their need for self-expression. We want them to not only discover our denim collection but to feel the freedom that denim represents,” he added.

Founded in 2020 by Dhruv and Udit Toshniwal, The Pant Project is a direct-to-consumer custom-made and ready-to-wear omnichannel brand.