The Moms Co partners with Neha Dhupia for its haircare category

The Moms Co, a direct-to-consumer personal care brand from the Good Glamm Group has collaborated with actor Neha Dhupia for its haircare category.

With this association, the actor will endorse the brand’s newly launched hair care range which claims to be toxin-free and natural in a new digital video campaign.

Commenting on the launch, Sukhleen Aneja, CEO of Good Brands Co in a statement said, “At The Moms Co., we are committed to supporting the evolving needs for every mom through every change. With this new campaign launch, we aim to extend our support to every mother experiencing motherhood woes by crafting products that are formulated using the finest natural ingredients catering to their needs.”

Neha Dhupia added, “As a mother myself, I understand the transformative journey that comes with motherhood. Joining hands with The Moms Co. for the hair care range is an empowering experience as the brands hair care philosophy stands for embracing the incredible transformation that motherhood brings where all mothers are beautifully cared for.”

The campaign will be promoted on The Moms Co social channels – YouTube & Instagram and will be further amplified across digital and mainline media.

The Moms Co natural protein hair care range will be available for purchase on the brand’s website.