The Love Co enters kid’s care segment with launch of ‘Kiddums’

The Love Co has forayed into the kid’s care segment with the launch of its personal care brand for kids named ‘Kiddums’.

Kiddums will offer a range of skincare products which includes cleansers, nourishing moisturisers, sunscreen, soothing oils, among others.

With this launch, the brand aims to fill a gap in the market for safe, natural, and effective skincare products tailored to kids.

Commenting on the launch, Hemang Jain and Pulkit Jain, founders of The Love Co in a statement said, “We are happy to introduce Kiddums to the world. Our mission has always been to empower individuals to love themselves fully, and we believe that starts from childhood. We are committed to delivering top-quality skincare products for kids that nourish, protect, and bring peace of mind to parents.”

The Love Co’s products are available in WH Smith stores in airports, Tata 1mg offline stores, and e-commerce platforms.