The Face Shop, a Korean beauty brand has named actor Khushi Kapoor as its first brand ambassador in the India market.
With its association with Khushi Kapoor, the brand aims to tap into the actor’s popularity with Gen Z and young audiences to widen its reach in the Indian beauty market.
Commenting on the association, Khushi Kapoor in a statement said, “I am honoured and thrilled to be chosen as the face of The Face Shop. This collaboration marks my first venture into skincare, and I am particularly excited to partner with a leading Korean brand renowned for its innovative approach to clean beauty & natural ingredients. I look forward to sharing the transformative power of Korean skincare with consumers in India.”
A spokesperson at The Face Shop added, “We are thrilled to welcome Khushi Kapoor to The Face Shop family. With Khushi’s support, we look forward to empowering individuals to embrace a clean beauty routine that not only encourages self-care rituals but also celebrates the unique beauty in us all.”
Founded in 2003, The Face Shop is one of the leading Korean beauty brands with over 3000 stores in 35 countries.
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