Tata Cliq partners with Rediff to expand customer base

Tata Cliq, a leading e-commerce platform has partnered with news, entertainment, and shopping portal Rediff to expand its customer base across the country.

As part of this partnership, the shopping icon on Rediff’s homepage will lead users to a Rediff shopping site powered by Tata Cliq.

With this strategic move, Tata Cliq aims to target a much wider and newer cohort of consumers, thus strengthening its reach further.

Commenting on the partnership, Gopal Asthana, CEO at Tata Cliq in a statement said, “We are thrilled to embark on this exciting partnership with Rediff. Our objective in joining forces with them goes beyond collaboration; it is about creating a symbiotic relationship that benefits the end consumer. In expanding Tata Cliq’s reach through this tie-up by targeting new customers in India and abroad, we are also offering shoppers a fresh, immersive way to discover and access our diverse range of products.”

Ajit Balakrishnan, chairman CEO of Rediff.com India Ltd added, “With this partnership, we are excited to offer our users, across geographies, a delightful shopping experience and discovery of the latest trends in fashion and lifestyle from two of the most trusted names in the media and digital commerce space in India.”

To celebrate this partnership, users shopping on Tata Cliq for the first time can avail a flat Rs 200 ($3) off on their purchase.