Multi-brand luxury fashion and lifestyle retailer Tata Cliq Luxury has launched ‘Indi Finds’ as a dedicated store on its platform. The store is designed to enable women shoppers to find homegrown brands and to promote desi labels.
“With the launch of Indi Finds, our aim is to provide a platform for women consumers to discover contemporary homegrown brands and elevate their shopping experience by featuring occasion-based curations to make the exploration of these brands a delightful experience,” said Tata Cliq’s CEO Gopal Asthana in a press release on September 5. “The brands featured in the store are aware of the latest fashion trends and are able to integrate them into the collections they offer. In addition, they are known for the quality of their products and the craftsmanship that goes into making them.”
As well as a selection of labels already present on the e-commerce store, Indi Finds will also see the launch of 15 womenswear brands including Anuja Banthia, B’infinite, Ek Katha, Grass and Sunshine, Karaj Jaipur, Khamaj India, Ganga Fashions, and House of Manna among others. Each of the brands specialises in festive fashion so their designs will cater to wedding and occasion wear shoppers during the busy autumn festive season.
“We believe that fashion is a form of self-expression, and the curated selections available on the store are designed to empower women to express their individuality through their style this festive season,” said Asthana. The launch of Indi Finds is part of Tata Cliq’s plan to scale up the presence of Indian labels and homegrown fashion brands on its platform. The business plans to add a further 80 brands to Indi Finds to expand its product offering to include accessories and footwear.
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