Demi-fine jewellery marketplace Tanzire has launched women’s jewellery brand Missoma in the Indian market. The retailer will debut a range of Missoma’s signature sculptural designs on its multi-brand e-commerce platform.
“Missoma has been on my wish list since the inception of Tanzire, and the excitement of finally collaborating to bring them to India is unparalleled,” said Tanzire’s founder Suhani Batwara, Elle India reported. “Missoma’s products are a celebration of individuality and style, and we are thrilled to make such a brand accessible to the Indian audience.”
The first Missoma collection will go live on Tanzire on December 11 and will feature a mix of youthful, modern style pieces. Missoma uses 100% recycled sterling silver and recycled 18 carat gold plating for its jewellery which is produced by manufacturers in India and Thailand and the business is based in the UK.
Tanzire retails international jewellery brands including Jenny Bird, Shyla London, Biko, Shashi, and AJ and Co among others in India, according to its website. The e-commerce store launched in 2020 and offers global shipping as well as a one year warranty promise for its products.
Marisa Horden founded Missoma in London, UK. The brand has retailed jewellery for over a decade and has collaborated with labels including Lucy Williams and Harris Reed.
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