Indian colour cosmetics brand, Swiss Beauty has expanded its product range with the launch of a new lipstick range that it has termed ‘The Lipstick of India’.
With this latest launch, Swiss Beauty has added one more product to their existing range of over 1500 SKUs.
The brand claims to have witnessed strong growth in the lipstick category and expects the new launch to make it a household name in India.
Commenting on the launch, Saahil Nayar, CEO of Swiss Beauty in a statement said, “We are incredibly excited to present our most ambitious launch of the year – the ‘Hold Me Matte’ lipstick range. This revolutionary collection is a testament to our commitment to bringing products that are curated for Indian makeup lovers and that cater to their needs.”
“It’s called ‘The Lipstick of India’ because the product was conceptualised keeping Indian skin tones, likes, dislikes, different weather conditions, hydration, payoff and a lot more research on what an Indian makeup lover truly wants. As we launch on multiple online and offline retail stores, we believe this lipstick range will become a symbol of beauty empowerment for makeup lovers everywhere,” he added.
The new lipstick range is available on Swiss Beauty’s official website, Nykaa, Amazon, Purplle, Myntra and other marketplaces.
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