Cosmetics brand Swiss Beauty has completed 10 years retailing in India and counts itself among the top five players in the industry. The brand now aims to become India’s largest colour cosmetics brand in the coming five years.
Swiss Beauty reported 70% growth in the 2023 financial year and the brand expects this growth rate to continue this fiscal as it celebrates its tenth birthday, Indian Retailer Bureau reported. The brand counts around 25,000 retail touch-points in over 550 cities and plans to continue to expand its brick-and-mortar presence across India to fuel growth, with a focus on Tier 2 and 3 locations.
To celebrate its tenth birthday, Swiss Beauty has launched a range of promotional offers for shoppers, the brand announced on Facebook. These included a recent 10% off promotion to celebrate 10 years in business.
“We are thrilled to mark a decade of incredible success and expansion as we celebrate the 10th anniversary of Swiss Beauty,” said Swiss Beauty’s CEO Saahil Nayar, Indian Retailer Bureau reported. “Our unwavering dedication to providing top-quality products and meeting the diverse beauty needs of our customers has propelled us to the forefront of the makeup industry. With a strong presence in the market, exceptional growth, and a solid position among the top five players, Swiss Beauty is well-positioned to lead the way in the years to come. We express our heartfelt appreciation to our loyal customers and committed team for their invaluable support as we continue our journey to become the foremost colour cosmetic brand in the country.”
Swiss Beauty currently counts Delhi, Mumbai, Bengaluru, Jaipur, Kolkata, and Lucknow as some of its strongest markets. As the brand continues to penetrate non-metro markets, it also plans to enhance its product selection with a focus on makeup for Indian skin and complexions.
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