Swiss Beauty aims to become a Rs 1,000 crore brand in two to three years

Cosmetics brand Swiss Beauty aims to become a Rs 1,000 crore brand in the coming two to three years with a provisional revenue total for the 2024 financial year of Rs 600 crore. The brand also plans to continue to expand with an omni-channel strategy. 

“Over the next two to three years, Swiss Beauty is poised to evolve into a Rs 1,000 crore brand,” the brand’s CEO Saahil Nair told India Retailing in an interview. Swiss Beauty expects to report 1.5 fold growth and its projected revenue total for the 2024 financial year is Rs 600 crore. 
 
Swiss Beauty plans to launch in an additional 147 beauty-assisted outlets to reach shoppers in the cities of Ahmedabad, Surat, Mumbai, New Delhi, Chennai, Chandigarh, Punjab, Hyderabad, Lucknow, Kolkata, and Bengaluru. The brand will also take its exclusive brand outlet total to 24 in the 2025 financial year. “We are geared up to go stronger on expanding our retail touch points in the next 12 months, adding new locations, reaching to 30,000 retail touch points,” said Nair.

Mohit and Amit Goyal launched Swiss Beauty in 2013 in New Delhi. The brand now counts over 25,500 retail touch points in over 550 Indian cities and also retails online on multi-brand platforms including Nykaa, Myntra, Flipkart, Purplle, and Amazon India among others.