Swarovski lights up Gurgaon’s Ambience Mall for the festive season (#1688599)

Global jewellery and ornaments brand Swarovski lit up Ambience Mall in Gurgaon with a Christmas tree installation to celebrate the winter festive period and draw on its brand aesthetics to connect with shoppers. 

“Swarovski’s dazzling Christmas installation at Ambience Mall, Gurgaon, is a testament to our legacy of craftsmanship and innovation,” said Swarovski’s general manager for India, Southeast Asia, and the Middle East Nasr Sleiman in a press release. “This tree is more than just a festive centrepiece; it embodies the spirit of joy, togetherness, and self-expression that Swarovski stands for, bringing an unforgettable touch of brilliance to one of India’s most iconic retail destinations.” 

The tree installation’s design was inspired by Swarovski’s ‘Gema’ family collection which celebrates the brand’s signature crystals with a flurry of snowflake ornaments. The tree is decorated with ornaments in Swarovski’s signature brand colours of yellow, blue, red, and green to mix seasonal celebrations with an opportunity to showcase the label’s history and focus on craftsmanship. 

“At the core of the installation are the 240 Gema snowflake ornaments crafted using individual crystals in an array of cuts and shades, applied on both sides with precise jewellery stone setting techniques,” announced Swarovski. “This Christmas tree is a celebration of togetherness, positivity, and self-expression, symbolizing the values that resonate deeply during the holiday season. Each snowflake tells a story of joy, resilience, and unity, inviting visitors to take part in the magic of Swarovski’s festive vision.”

The launch of the festive installation follows on from the brand’s recent launch of its largest Wonderlux store in India at Ambience Mall, Gurgaon. Both the tree and the store highlight Swarovski’s commitment to continued growth in the Indian market.