Streetwear brand Fugazee partners with Myntra

Fugazee, a men’s streetwear brand has partnered with e-commerce platform Myntra to expand its reach in the Indian market.

Fugazee expcts this partnership to propel it towards exponential growth and solidify its position as a premium fashion brand.

With this deal, Fugazee is targeting a three-fold increase in gross merchandise value (GMV) by the financial year 2024-2025. The brand had achieved a GMV of around Rs 20 crore ($2.5 million) in the previous financial year.

Apart from online expansion, Fugazee is planning to launch an exclusive offline store in the national capital New Delhi to offer its customers a touch-and-feel aspect of retail.

“The association with Myntra will provide Fugazee with enhanced visibility and exposure to a vast customer base, driving sales and brand recognition to new heights. With impressive revenue growth, the establishment of an exclusive offline store, and ambitious future targets, Fugazee is well-positioned to continue its dominance in the men’s streetwear market,” a Fugazee spokesperson said in a statement.

“By seamlessly integrating online and offline channels, Fugazee is poised to offer an unparalleled shopping experience to fashion enthusiasts. As the brand continues to push boundaries and set new benchmarks, it is certain to cement its position as a fashion powerhouse in India and beyond,” the spokesperson added.

Founded in 2015, the Gurugram-based Fugazee is one of India’s leading streetwear brands and sells through its dedicated website.