Strch names Vaani Kapoor as brand ambassador (#1685820)

Premium activewear brand Strch has named Bollywood celebrity Vaani Kapoor as its brand ambassador. In her new role, Kapoor will showcase Strch’s active wear apparel, connect with shoppers, and empower them to lead active lives.

“Vaani Kapoor’s partnership with Strch as the brand ambassador speaks volumes about our shared belief in an active lifestyle with premium, high-quality activewear that is functionally modern in design,” said Strch’s founder Prithivi Bhagat in a press release. “Vaani, as the fitness and fashion icon in India, makes the perfect celebrity to help us revolutionise the activewear segment in India.”

Kapoor was selected by the brand for her strong ties to both fitness and fashion, which Strch aims to blend through its apparel offering. The brand’s clothing is made from textiles with four-way stretch to enable movement and make them comfortable to wear, according to Strch.
 
“I am excited to partner with Strch, a brand that truly understands the needs of today’s fitness and fashion enthusiasts,” said Vaani Kapoor. “I prioritise both comfort and style in my activewear, and Strch’s innovative designs and premium fabric blend align perfectly with my style. I hope this collaboration empowers like-minded individuals to stay active and feel confident. I look forward to joining Strch on this journey to revolutionise the active lifestyle.”
 
Online, Strch’s apparel range retails from its direct to customer e-commerce store and mobile shopping app along with on a selection of multi-brand e-commerce platforms such as Nykaa, Myntra, Flipkart, and Amazon. Offline, the brand retails from its flagship stores and pop-up sales points in India.