Spring Marketing Capital invests in jewellery brand Giva

Spring Marketing Capital, a marketing consultancy firm has made a strategic investment in jewellery start-up Giva.

The investment will help Giva expand its presence in the fine jewellery market in India by strengthening its omni-channel presence.

Commenting on the investment, Raja Ganapathy, CEO of Spring Marketing Capital said, “I am glad to say we managed to bring Ishen around and happy to announce that Spring Marketing Capital is now an investor in Giva.”

“In an incredibly short span of 4 years, Ishen and team have built Giva into a pioneering fine silver jewellery business. Razor sharp focus on the product, a keen eye on the unit economics and an ambitious growth plan in hand, we believe that Giva’s journey has just begun. The first set of retail stores have opened, and Giva is poised to leverage the benefits of a strong omni channel play in the coming years,” he added.

Ishendra Agarwal launched Giva in 2019 as a silver jewellery brand catering to a range of age groups. In March 2023, Giva had secured Rs 40 crore debt funding from Alteria Capital, a venture debt firm.