Sonam Kapoor Ahuja launches new Zoya collection

House of Tata’s fine jewellery brand Zoya has launched new autograph collection ‘My Embrace’ with its brand ambassador Sonam Kapoor Ahuja. To promote the new line, Kapoor Ahuja stars in a campaign film which centres around self-acceptance and authenticity. 

“At Zoya we have always believed that women should be able to celebrate the joy of being just who they are, irrespective of the many roles they play in life,” said Zoya’s business head Amanpreet Ahluwalia in a press release on August 10. “This collection journeys to the very soul of Zoya, a word which means ‘alive’. ‘My Embrace’ becomes a talismanic symbol of self-acceptance, because you feel truly alive only when you embrace who you are and are comfortable in your own skin.”
 
Kapoor Ahuja was announced as Zoya’s brand ambassador last month and this launch solidifies her relationship with the brand, according to Zoya. The ‘My Embrace’ collection features 26 trademarked designs including bangles featuring a singular pear-shaped diamond in a prominent setting. Other designs include bracelets, pendants, high gloss rings and earring hoops.

“Zoya’s ‘My Embrace’ is an iconic symbol with the soul of a woman as its muse,” said Sonam Kapoor Ahuja. “Translating the idea of celebrating yourself just as you are, into a very meaningful and symbolic product, makes this collection all the more precious and close to my heart.”