Sol collaborates with designer Siddartha Tytler to launch ‘Unchained’ fragrance

Sol, the fragrance brand by Indian pop artist Zaeden has collaborated with fashion designer Siddartha Tytler to launch the ‘Unchained’ fragrance.

Inspired by Tytler’s palette and couture, ‘Unchained’ embodies a journey mirroring his design philosophy.

Commenting on the launch, Zaeden in a statement said, “With the launch of ‘Unchained’, we bring together the worlds of fashion and fragrance. After the successful launch of ‘Mystic Voice’ and ‘Sweet Sea’, our third fragrance represents the evolution and diversification of Sol as a brand, while staying true to our philosophy of capturing ‘Stories of Life’. Siddartha Tytler’s creative boldness resonates with our commitment to providing our users with unique sensory journeys.”

“Personally, this fragrance reflects my values as an artist of freedom and self-expression and is sure to leave a blissful mark. This launch is just an indication of our continued efforts towards innovation and our commitment to think out of the box to create the distinctive aromas,” he added.

Earlier this year, Zaeden had launched his unisex fragrance brand ‘Sol’ in collaboration with Aesir Perfumes LLP and Represent.