Snitch to launch 40th India store in Chennai

Men’s apparel and accessories brand Snitch will bring its pan-India store total to 40 with the opening of its upcoming exclusive brand outlet in Chennai’s Express Avenue Mall on January 24.

“The Thalaiva of styles is here,” announced Express Avenue Mall on Facebook. “Chennai, where the streets hum with stories, and tradition meets trend. Snitch is thrilled to launch our 40th store, bringing a new wave of fashion to the city that knows how to make every moment iconic!”

The store will house over 1,000 styles of apparel in 13 different product categories, according to the brand. With its tagline “Made in India for the world” emblazoned on its till area, the store aims to offer global inspired fashion, tailored to the tastes of the modern Indian man. The outlet has a bright, white interior and spacious layout to highlight Snitch’s garments. 

Snitch has been expanding its brick-and-mortar footprint across India at a swift pace and opened its first store in the Karnataka city of Hubli last week. The direct to customer label has also recently opened exclusive brand outlets in cities including Hyderabad, Bengaluru, Jaipur, and Bhopal among others. 

Entrepreneur Siddharth Dungarwal launched Snitch in 2020 as a direct to customer apparel brand and the label’s main customer bases are millennials and Gen Z men. Snitch specialises in casual and smart casual western wear and also retails from its e-commerce store.