Snitch launches first Delhi store in Lajpathnagar

Men’s apparel and accessories brand Snitch has launched its first brick-and-mortar store in New Delhi after expanding across numerous Indian states. Located in the metro’s Lajpathnagar neighbourhood, the exclusive brand outlet measures 2,948 square feet. 

“Delhi is the heartbeat of India’s fashion scene, and opening our first store here is a dream come true,” said Snitch’s CEO and founder Siddharth Dungarwal in a press release. “This city is all about individuality and expression, and we’re thrilled to bring Snitch’s contemporary take on menswear to the vibrant streets of Delhi.”

The high street store has a large glass facade and digital screen to showcase Snitch’s latest campaigns and collections to passers by. Inside the store, shoppers can browse a range of men’s casual and smart casual western wear as well as accessories. 

The Delhi store launch is part of Snitch’s plan to strengthen its foothold in the northern region in India and represents a significant breakthrough in its journey, according to the label. Snitch has existing North Indian stores in Lucknow and Dehradun and is targeting a total of 17 stores in North India by the end of the 2025 financial year. This is part of its wider goal of reaching 100 brick-and-mortar stores across India in the same time frame. 

Entrepreneur Siddharth Dungarwal founded Snitch in 2020 as a direct to customer fast-fashion brand. The label began operations online and now retails with an omni-channel approach. Catering mainly to Gen Z and millennial men, Snitch has a youthful and often streetwear inspired aesthetic.