Snitch expands into personal care, fragrances, and accessories

Menswear brand Snitch it expanding into new product categories and recently launched its maiden skincare and haircare line. The brand is also launching new men’s fragrances and accessories to bolster its portfolio and offer a complete aesthetic solution for Indian men.

Snitch’s new men’s personal care line features hair oils, shampoos, conditioners, and face washes among others, the brand announced on Facebook. With black packaging and the name ‘Gentlemen’s’, the line is designed to appeal to Indian men of many ages. 
 
Snitch has also launched a fragrance line for men with scents including ‘Noir Club’, ‘Savage’, and ‘Close Call’. In terms of accessories, the brand has launched a new line of espadrille footwear for the summer season.

“In the last fiscal year, we closed at Rs180 crore Gross Merchandise Value,” Snitch’s founder Siddharth Dungarwal told Images Retail in an interview. “We would be closing at Rs 400 [crore] GMV by the end of this fiscal year and the projected GMV would be Rs 600 crore by the end of the year 2024.”
 
Along with expanding its product categories, Snitch also plans to expand its brick-and-mortar footprint across India. The brand has store openings planned for cities including Mumbai, Rajkot, and Chennai as well as in the states of Karnataka and Gujarat. 
 
Siddharth Dungarwal launched Snitch in 2020 and the label gained notable visibility when it featured on entrepreneurial television show Shark Tank India, season two where it secured an investment offering from all of the ‘Sharks’ (famous entrepreneurs). The brand has stores in Bengaluru and Surat and also retails from its direct to customer e-commerce store.