Skinvest relaunches signature product ‘CEO Serum’ with new ingredients and packaging

Indian and Gen Z skin focused skincare brand Skinvest has relaunched its product ‘CEO Serum – Multi-Active Skin Potion’ with a host of new ingredients to upgrade its effects and to offer a blend of natural and scientific ingredients. 

The newly relaunched CEO Serum is designed to tackle multiple skincare concerns at once including dullness, uneven skin tone, acne, dark spots, and uneven skin texture with just one product, the brand announced in a press release. Along with its new ingredients, the product comes in a newly designed glass dropper bottle is produced for precision application. Other new packaging features include UV-protected glass and a travel friendly shape. 

“The CEO Serum is a skincare powerhouse that nourishes, repairs, protects, and brightens the skin, streamlining your routine by eliminating the need for multiple products,” announced the brand in a press release. “Key ingredients like Niacinamide balance oil, hydrate, and minimise pores, while Squalane locks in moisture with a lightweight touch.” 

The product’s 25 active ingredients also include Hyaluronic Acid which is designed to plump the skin as well as Alpha Arbutin to fade dark spots along with Ceramides, Peptides, and Azelaic Acid. Natural ingredients such as turmeric and ashwagandha have also been added to infuse the serum with traditional remedies. 

Owned by Divya Malpani, Skinvest launched in 2020 and has not raised any funding rounds to date, according to Tracxn. The business retails from its direct to customer e-commerce store and its gender neutral products are formulated by dermatologists.