Skincare brand Mizon launches in India (#1686820)

South Korean beauty and skincare brand Mizon has launched in the Indian market to bring its signature ‘Snail Mucin’ products to the country’s shoppers. A selection of the brand’s cruelty-free and dermatologically tested products have debuted on multi-brand beauty platform Tira. 

“We are delighted and honored to bring Mizon to India in partnership with Katalysst, making our products accessible through leading online platforms,” said Kwang Namgung, chief executive officer of Mizon’s parent company PFD, in a press release. “This milestone brings us closer to sharing our passion for quality and care with you. Thank you, dear customers in India, for embracing Mizon and welcoming us into your lives. We look forward to being a trusted part of your journey!”

Mizon’s products are priced from Rs 1,999 to Rs 2,499 and are designed to address specific skincare concerns with scientifically backed research and advanced technology. One of the brand’s signature products is its ‘All in One Snail Repair Cream’ which contains Snail Mucin and aims to hydrate and rejuvenate the skin to reduce the appearance of scars and wrinkles. Other Mizon products include its ‘Snail Intensive Gold Gel Patch,’ ‘Collagen Power Lifting Cream,’ and ‘Snail Repair Intensive Ampoule.’

PFD was established in 2007 and today has a retail presence in more than 70 countries worldwide. Based in Seoul, the business’ global website has segments for skincare, makeup, and ‘inner beauty.’