Skechers taps Albert Pujols as new brand ambassador

Global footwear brand Skechers has signed former Major League Baseball star Albert Pujols as its newest brand ambassador. 

As part of his role, the two-time world champion and future Hall of Famer is set to star in Spanish-language campaigns promoting Skechers Hands Free Slip-ins, emphasizing comfort and ease of wear.

“We know that the appeal of Skechers Hands Free Slip-ins extends beyond age, location or demographic,” said Michael Greenberg, president of Skechers. 

“With his legendary performance at the plate over a storied decades-long career, Albert Pujols is beloved by fans from Los Angeles to St. Louis and throughout the Caribbean and Americas—making him the perfect ambassador to share our Skechers Hands Free Slip-ins campaign with Spanish-speaking markets. He’s part of our strategy to ensure that every consumer around the world understands how easy it is to just slip in and go with this signature Skechers innovation.”

Pujols, known as La Máquina, hails from Santo Domingo, Dominican Republic, and had 22 seasons in the big leagues, before retiring in 2022. He has a storied career including two championships with the St. Louis Cardinals, as well as is a three-time National League MVP, 11-time All-Star, six-time Silver Slugger, and two-time Gold Glove winner. 

“After 22 years on the field, I’m ready to take it easy, so these amazing shoes from Skechers that I can put on without any effort are exactly what I need,” said Pujols. “I’m excited to be part of the Skechers team. All it took was stepping into a pair of Skechers Hands Free Slip-ins and it was a home run for me.”

As a brand ambassador, Pujols joins Skechers’ star-studded roster, including music icon Snoop Dogg, lifestyle legend Martha Stewart, stage and screen star Ashley Park, and a slate of former professional athletes including Tony Romo, Howie Long, and Sugar Ray Leonard, among others.