Skechers partners with Indian Olympic Association as its official footwear partner for Asian Games 2023

Footwear brand Skechers has partnered with the Indian Olympic Association as the ‘Official Sports Footwear Partner of Indian Olympic Association for the Hangzhou Asian Games’ to highlight its dedication to supporting athletes.

“We are honoured to partner with the Indian Olympic Association for the Hangzhou Asian Games,” said Skechers Asia Private Limited’s CEO Rahul Vira in a press release on September 8. “At Skechers, we are committed to supporting elite athletes and enthusiasts with innovative products that help them reach for their best, and this collaboration was a natural extension of that commitment. We look forward to supporting Team India on their journey to excellence.”
 
The Asian Games will run in Hangzhou, China from September 23 to October 8 this year and the event aims to celebrate sporting prowess across the continent. As part of its partnership with the Indian Olympic Association, Skechers has designed branded kits and provided Skechers Performance footwear to 10 specially chosen athletes. The brand also held a formal sendoff ceremony for India’s athletes.

Skechers South Asia Private Limited is a subsidiary of Southern California-based business and Fortune 500 company Skechers U.S.A. The brand retails its lifestyle and performance footwear in over 180 countries and territories worldwide through a mix of department and specialty stores, digital stores, and company and third party-owned physical retail stores.