Siyaram’s launches menswear brand Devo, opens first offline store

Apparel business Siyaram’s has launched ‘Devo’ as a new men’s ethnic wear brand. Devo has opened its first brick-and-mortar store in New Delhi’s Lajpat Nagar and plans to expand across India.

“Presenting Devo- a momentous chapter in Siyaram’s legacy of five decades in fashion, celebrating the essence of Indian elegance,” announced Devo on its new Facebook page. “Devo is more than just men’s ethnic wear- it’s a reflection of India’s soul, where every thread tells a story of culture, pride, and timeless traditions. From regal Sherwanis to versatile Indo-Western outfits, royal Bandhgalas and trendy Kurta-Jackets to elegant Tuxedos, every ensemble redefines tradition as Devo crafts moments into memories.”
 
Devo’s designs aim to celebrate Indian heritage and make it feel authentic to the modern Indian man. The brand’s Lajpat Nagar store houses its maiden collection of festive and occasion wear, with a wide range of designs for the winter wedding season.
 
“With Devo, we’re not just introducing another fashion label,” said Siyaram’s chairman Ramesh Poddar, India Retailing reported. “We’re expanding Siyaram’s legacy into an entirely new realm, blending decades of expertise in creating India’s finest fabrics into garments that truly capture the essence of the modern Indian man.”
 
Siyaram Silk Mills Limited has operated for over three decades and specialises in suiting and apparel. The business manufactures over 60 million metres of fabric each year and runs facilities in Mumbai, Daman, and Tarapur with a team of over 400 employees.