Silvostyle by PNG Jewellers announces Rasha Thadani as new face of the brand

Jewellery brand Silvostyle by PNG Jewellers has announced up-and-coming actress Rasha Thadani as its new face of the brand. In her new role, Thadani stars in an advertising campaign for the silver jewellery label. 

“Silvostyle by PNG is a young brand, focusing on style, oomph and attitude,” said Rasha Thadani about her appointment in a press release. “I am thrilled to be a part of this journey with them and represent a brand which deeply connects with my personal sense of style. Each piece tells a story, and I am honoured to be the storyteller in their campaigns!”
 
By working with Thadani, the brand aims to build increased connections with Gen Z shoppers who are increasingly looking to purchase jewellery, often for themselves. This appointment is Thadani’s first time as the face of a brand, according to Silvostyle by PNG. 

“Rasha is a mirror image of Raveena (Rasha is the daughter of Anil Thadani and Raveena Tandon),” said Silvostyle by PNG’s promoter Saurabh Gagdil. “She is extremely talented, youthful and has an air of mystery around her. Her style, her engagement with our target audience and her pulse matching the frequency of pop culture today are a perfect match for us. We are very excited to have her on board with us because we believe that she connects with GenZ better than most! She is smart, fun and extremely sincere, all of which are qualities that we admire. We are looking forward to a long association with her.”
 
Silvostyle by PNG Jewellers currently counts four stand alone jewellery stores in Maharashtra. The brand’s silver jewellery is also available at PNG Jewellers showrooms across India. Headed by Saurabh Gadgil, the brand’s history dates back to 1832.