Shopsy partners with Ayushmann Khurrana for new campaign

Value e-commerce platform Shopsy has partnered with Bollywood celebrity Ayushmann Khurrana to launch its new television advertising campaign. In his new role, Khurrana promotes Shopsy as a destination for value apparel, footwear, and accessories. 

“At Shopsy, we are proud to deliver a shopping experience that resonates with the evolving needs of our value-seeking consumers,” said Shopsy’s head of marketing and growth Madhuvanthi Ananth in a press release on August 9. “Based on the deep understanding of our customers, Shopsy’s new campaign communicates that style and affordability can go hand in hand. By partnering with Ayushmann Khurrana, one of Bollywood’s most celebrated stars, we aim to further strengthen our commitment toprovide budget-friendly styles and variety.”
 
The television commercial will be broadcast across major Indian television channels as well as digital platforms and it will be released in multiple languages. The main message of the campaign is that, by shopping with Shopsy, it is possible to look fashionable without spending a lot of money. 

“I am delighted to partner with Shopsy, a brand whose campaigns strike a chord with desi households,” said Ayushmann Khurrana. “This campaign resonates with the real India – customers who seek value-driven deals. I am sure the audiences will relate to this TVC and experience the essence of Shopsy, benefitting from its expansive range of products.”