Shopsy launches campaign for ‘Grand Shopsy Mela’ with Sara Ali Khan

Shopsy, a hyper value e-commerce platform by Flipkart has announced the launch of its fourth edition of ‘Grand Shopsy Mela’ with a campaign featuring actor Sara Ali Khan.

The six-day-long event will be held from 12th to 17th March offering customers more than 10 lakh products at price points less than Rs 99 ($11) across categories like fashion, beauty, home, accessories among others.

Commenting on the campaign, Kapil Thirani, head of Shopsy in a statement said, “At Shopsy, we are committed to providing an affordable, diverse, and accessible shopping experience that meets the evolving needs of our customers. This campaign emphasizes our commitment to value-driven shopping and sets the stage for the highly anticipated Grand Shopsy Mela, where we redefine affordability and choice.”

Sara Ali Khan added, “Being an advocate of budget-friendly shopping myself, I resonate deeply with Shopsy’s values. This marks my fourth collaboration with Shopsy. Partnering with a brand committed to a value-driven shopping experience for Indian consumers is truly fulfilling.”

Last year, Shopsy had claimed that it witnessed a surge in sales and customers during the third edition the ‘Grand Shopsy Mela’ with customer base growing two times, out of which 40 percent were first-time e-commerce shoppers.