Shoppers Stop launches ‘Fratini’ collection with actor Sanya Malhotra

Shoppers Stop has launched its ‘Fratini’ collection with a campaign titled ‘Live Epic’ featuring actor and its brand ambassador, Sanya Malhotra.

With this launch, Shoppers Stop aims to strengthen and diversify its private brands portfolio to fuel the company’s growth.

The new Fratini collection caters to the diverse preferences of today’s women and includes an extensive range of dresses, modern workwear, and casual ensembles.

Commenting on the campaign, Shwetal Basu, chief of marketing and communication at Shoppers Stop Ltd in a statement said, “At Shoppers Stop, we are always committed to inspiring and engaging our customers, and we believe that self-expression lies at the heart of fashion. The ‘Live Epic’ campaign for Fratini underscores the brand’s dedication to inspiring people to live life to the fullest and with confidence.”

Sanya Malhotra added, “I am so happy to be a part of Fratini’s latest campaign and to represent Shoppers Stop, one of the most loved fashion and beauty destinations in India. Fratini’s collection beautifully blends style and a liberated fashion narrative.”

The newly launched collection will be available at Shoppers Stop website and stores across the country.