Joy Personal Care from RSH Global has onboarded actor Shah Rukh Khan as the brand ambassador its face wash category.
The actor will endorse the brand’s Joy Lemon face wash alongside actor Sanya Malhotra, who has been the brand’s ambassador since the past year.
The duo will feature in the brand’s upcoming campaignl set to be launched during the upcoming edition of Indian Premier League. The campaign will be leveraged through both television digital media to ensure maximum reach.
Commenting on the association Sunil Agarwal, founder chairman of RSH Global in a statement said, “With the face wash category accounting for approximately 2500 crore, this collaboration signifies our commitment to making a measurable impact by expanding our market share within the category. Moreover, Shah Rukh Khan’s influential presence in our nation will enable us to connect with audiences across the length and breadth of the country.”
Shah Rukh Khan added, “I am delighted to partner with Joy Personal Care as the brand ambassador of the facewash category. It’s a progressive brand, with a refreshing approach that shuns unrealistic beauty ideals and prioritizes inclusivity in its thoughtfully crafted campaigns. I’m eager to embark on this exciting journey with them.”
The Kolkata-based brand Joy has a strong presence in the personal care segment in India. It retails across the country through its strong distribution network, and e-commerce channels.
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