Senco Gold partners with film ‘Satya Prem ki Katha’, launches bridal collection

Senco Gold and Diamonds has announced its association with Bollywood movie ‘Satya Prem ki Katha’ as the in-film branding partner.

With this partnership, the jeweller will showcase its jewellery in the movie and unveil an exclusive limited edition bridal collection.

Customers purchasing the exclusive collection will have an opportunity to meet the lead cast of the film.

Commenting on the association, Joita Sen, director of Senco Gold in a statement said, “We are thrilled to collaborate with the film ‘Satya Prem ki Katha’ and unveil an exclusive jewellery collection that captures the essence of the movie’s love story. At Senco Gold and Diamonds, we are dedicated to create designs that reflect classic trends that resonate with our customers’ aspirations and desires.”

A spokesperson from the movie added, “The intricate artistry and timeless beauty of Senco Gold and Diamonds perfectly complement the essence of ‘SatyaPrem ki Katha.’ This association brings a touch of authenticity and grace to the film, elevating the overall visual experience for our audience.”

Senco Gold and Diamonds launched in 1938 has exclusive brand outlets spread across India. It also exports its jewellery to countries like the US, UK, Singapore, and the Middle East.