Published
October 22, 2024
Fine jewellery brand Senco Gold and Diamonds has launched two new brick-and-mortar stores in New Delhi. Located in Pitampura and Chandni Chowk, the two exclusive brand outlets launched with Bollywood actress Mouni Roy
“We are thrilled to expand our presence in Chandni Chowk and Pitampura inviting our consumers to experience the beauty of our jewelry,” said Senco Gold and Diamonds’ director Joita Sen in a press release. “Each piece we create is a testament of our 85 years of legacy in craftsmanship and designs and we look forward to providing an exceptional shopping experience in our new locations.”
The new stores span 4,000 square feet and house an array of festive, bridal, and everyday style jewellery. To celebrate the festive season, Senco Gold and Diamonds also launched an exclusive collection named ‘Dhanteras Shagun.’
“As we approach the festive season, including Dhanteras and Diwali, along with the ongoing wedding celebrations, we are thrilled to present our latest collection of handcrafted jewelry,” said Senco Gold and Diamonds’ chief general manager Dhaval Raja. “Our offerings include contemporary designs from our Everlite collection as well as traditional favorites like our Temple Jewelry, Shakti Collection, and Shagun Collection, perfect for every occasion. This season, we’ve experienced a significant surge in sales, driven by the festive and wedding demand. Additionally, we are excited to expand our offline presence with new outlets in Pitampura and Chandni Chowk, bringing our total footprint to 168 stores. We are confident that our diverse range of designs and growing accessibility will continue to resonate with our customers.”
“I am thrilled to partner with Senco Gold and Diamonds, as it really speaks to the rich cultural heritage of Bengal,” said Mouni Roy. “Their intricate designs and craftsmanship remind me of the beautiful pieces my mother and grandmother wore during Durga Puja. It’s great to see Senco Gold and Diamonds bring the artistry of Bengal to Delhi.”
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