Sarita Handa collaborates with Maruva Naturals for beauty line

Designer Sarita Handa has collaborated with skincare brand Maruva Naturals for her first venture into the wellness space with the launch of an exclusive beauty collection.

The Maruva x Sarita Handa collection will comprise a fusion of skincare products created combining the rich heritage of African botanicals with ayurveda.

The collection includes lip balm, shower gel, hand cream, face mask, body lotion, perfumes, candles, and more.

Commenting on the collaboration, Sarita Handa in a statement said, “Our collaboration with Maruva is a perfect example of coming together, combining our passion for textiles with Maruva’s exceptional wellness products. This partnership is not just about offering new products; it’s about creating a lifestyle experience that celebrates tradition, sustainability, and holistic well-being.”

Geeta Chaudhary, co-founder of Maruva added, “Our mission at Maruva is to empower artisans by creating opportunities that celebrate their craftsmanship while integrating sustainable practices. We believe that true luxury should uplift both people and the planet.”

Maruva, which means ‘Bouquet of Flowers’ in various African dialects was founded by Geeta and Ashish Chaudhary. It claims its skincare products are made by using the natural potency of indigenous African plants.