Salt Attire opens new stores in Delhi and Noida

Women’s work wear brand Salt Attire has opened two new stores in New Delhi and Noida to retail its clothing designed specifically to fit the Indian body type. The new stores are located in New Delhi’s DLF Saket and Noida’s DLF Mall of India.

The new Salt Attire store in Delhi measures 700 square feet and has a modern, open plan interior, the brand announced in a press release on October 30. The Noida store measures 600 square feet and its open façade is flanked by a digital screen announcing its commitment to day to night dressing and garment customisation. 
 
“Salt Attire is committed to understanding the Indian woman’s body type and designing garments to make it a flawless 9am-9pm ensemble,” announced Salt Attire’s founder Dipti Tolani in a press release. “Currently, we are present in Mumbai and Delhi, and we’re determined to make our collection accessible to a wider audience across India. Maintaining our unwavering vision, we aim to extend our presence to different regions of the country, allowing us to meet the ever-changing fashion requirements of women throughout India.”

The stores launched with Salt Attire’s autumn collection of pants, shirts, dresses, skirts, and tops in a mix of neutrals and bold, bright hues. The brand caters to working professionals, mainly in metro locations, who are looking for western style workwear to take them from the boardroom to a restaurant.