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Wednesday, December 25, 2024

Safilo, Marc Jacobs extend global licensing agreement until 2031

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Safilo Group and Marc Jacobs announced on Wednesday the early renewal of their multi-year global licensing agreement for Marc Jacobs branded eyewear. 

Safilo, Marc Jacobs extend global licensing agreement until 2031. – Marc Jacobs

Under the new agreement, the terms will now be extended until December 2031. 

Marc Jacobs International CEO, Eric Marechalle, said: “We look forward to the continued success of our partnership with Safilo. Working together to further the unique Marc Jacobs vision to the eyewear category, through new and exciting global opportunities remains our key objective.”

Safilo Group, a prominent player in the eyewear sector known for its design, manufacturing, and distribution, has been collaborating with Marc Jacobs since 2004. The American global brand also offers ready-to-wear and accessories, kids wear, multiple award winning fragrances, the bookstore Bookmarc and Marc Jacobs Beauty.

“Since the beginning of our partnership in 2004 we have collaborated profitably to make Marc Jacobs an iconic landmark within the eyewear category, offering unique and highly distinctive models in every collection,” said Angelo Trocchia, CEO of the Safilo Group. 

“During these 20 years the brand has grown to become one of the most emblematic brands of Safilo’s contemporary and premium offering, with a strong global appeal for both men and women, and with still many new opportunities for growth in its core US market as well as worldwide.” 

Other brands in Safilo’s portfolio include Carrera, Fossil, Isabel Marant, Juicy Couture, Kate Spade New York, Love Moschino, Missoni, and Tommy Hilfiger, among others.

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