Rihanna launches Fenty Hair

Rihanna announced on Wednesday the launch of her latest venture Fenty Hair. 

Following the launch of Fenty Beauty back in 2017, this new line promises ‘Beauty For All’, continuing her mission to create inclusive beauty products that cater to a diverse audience.

“Hair has always been very personal to me—my hairstyles have been markers of my evolution and growth over the years—so launching Fenty Hair was something I was really passionate about,” said Rihanna.

The Fenty Hair collection launches with nine products designed to cater to all hair types and textures. It includes one shampoo, two conditioners, one treatment, four stylers and one styling tool.

At the heart of Fenty Hair is the proprietary Replenicore-5 complex, a unique blend of amino acids, proteins, and antioxidants included in every product. The Replenicore-5 complex addresses common hair concerns such as split ends and breakage, offering continuous repair and fortification.

This formula was tested across all hair types by professional stylists and Rihanna herself. Ingredients like Barbados Gooseberry, Upcycled Jackfruit Extract, and Green Tea Extract work together to repair, strengthen, hydrate, smooth, and protect hair, ensuring a holistic approach to hair health.

“Creating products that were easy to use, no matter your hair type or texture, and that included repair in every step and could keep up with me, was crucial,” added Rihanna.