Eponymous designer Ridhi Mehra has partnered with supermodels Indrani Dasgupta, Ujjwala Raut, Carol Gracias, Archana Akil Kumar, and Kanistha Dhankhar to launch her ‘Icons’ campaign. The campaign has been created for the designer’s autumn/ winter womenswear collection titled ‘The Era’.
“Through the AW 2023 campaign, I wish to bring back the glorious days from decades ago when the runway was an altar in its own right and the models that ruled it were no less than deities of fashion,” said Ridhi Mehra in a press release on August 23. “It’s an ode to their indomitable allure and their iconic walk that the world was in awe of; the OG showstoppers, the icons.”
The Era is a collection designed to celebrate India’s “iconic divas of the fashion runway,” according to the brand. Mehra’s muses include 90s supermodel and two-time Victoria’s Secret Angel Ujjwala Raut and Miss India in 2011Kanistha Dhankhar and all models have been chosen for their contribution to Indian fashion and culture.
The collection features a mix of traditional wear classics such as lehengas and fusion wear pieces such as pant suits with trains. Mehra’s vision for both the collection and the campaign is to mix delicately feminine and bold sensibilities.
“I believe this is a collection second, and a promise first,” said Mehra. “The Icons AW 23 campaign is made to inspire and delight; it’s a prayer, a tribute, a serenade to the eternal phenomenon called feminine grace.”
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