Revlon names Madelyn Cline new ambassador

Revlon has announced the appointment of actress Madelyn Cline as its newest global brand ambassador, joining the ranks of Ashley Graham and Megan Thee Stallion as the latest face of the beauty brand.

​The 26-year-old break-out star has featured in Netflix’s hit series ‘Outer Banks’ and Glass Onion: A Knives Out Mystery,’ and has a social media reach of 25 million across platforms. She it touted as a style icon on the red carpet and a go-to for her beauty and skincare routines, according to the New York-based company.

“At Revlon, we strive to create a more liberated beauty that embodies independence, confidence, and inspiration,” said Martine Williamson, chief marketing officer at Revlon.

“Whether it’s through her on-screen roles or in her everyday life, Madelyn personifies our mission of living boldly in everything she does. Her confidence and focus on self-love make her an incredible role model for young adults. With a natural affinity for beauty, Madelyn is the perfect fit for a Revlon global ambassador, and we’re overjoyed to welcome her to our family.”

As a global brand ambassador, Madelyn will be the face of the Revlon brand and products, and featured across the full marketing mix including on in-store displays, at retailer events, and in global campaigns.

“I love makeup and it’s been a dream of mine to partner with a brand as iconic as Revlon. I couldn’t be more excited to join the ranks of Ashley Graham, Megan Thee Stallion, and all of the amazing global brand ambassadors who came before them,” said Clyne.

“Makeup is a tool I use to feel more creative and confident, whether I’m on set, the red carpet, and just every day – and with this partnership, I’m thrilled to be able to inspire other women to live boldly and feel empowered.”

Clyne’s appointment comes several months after Revlon named digital star and artist Nailea Devora as global brand ambassador back in September, as the cosmetics giant expands its roster of digitally native ambassador to capture a younger market.