Revlon appoints new CFO, announces other key executive hires

Revlon announced on Friday a series of strategic executive hires.

The beauty company named Ted McCormick, as chief financial officer, Geralyn Breig, as president, of North America, and Will Cornock, as chief strategy and transformation officer. 

Effective September 5, all new executives will report directly to Interim chief executive officer Elizabeth (Liz) Smith.

“I am thrilled to welcome Ted, Geralyn and Will to fill these critical roles within our leadership team as we move decisively to execute on our business transformation. These executives will bring decades of relevant experience to their roles at Revlon, and attracting these seasoned leaders is a testament to the significant opportunities that lie ahead for the business following our emergence from the financial restructuring this past May,” said Smith.  

“With the support of our new board, we will continue to work with our retailer, supplier and distribution partners to reignite the momentum of our iconic brands. We remain intently focused on driving Revlon’s next phase of growth.”

McCormick has over 25 years of experience in finance roles. Most recently, he served as the CFO of Real Truck, a manufacturer of accessories for trucks and jeeps. Prior to that, he was the CFO of The Bountiful Company, a $2.2 billion nutritional supplement company that was sold to Nestle. Earlier in his career, he equally spent nearly two decades at Unilever, where he held roles of increasing seniority, including CFO of several of the company’s business units. 

Likewise, Breig was most recently CEO of AnytownUSA.com, the first e-commerce marketplace exclusively selling FTC-compliant Made in USA products. Prior to that, she was president of Clarks Americas, where she led a $1 billion premium footwear division responsible for operations in North and South America, and was president, North America of Avon Products, Inc. Prior to Avon, Breig was president of Godiva Chocolatier International.

Lastly, Cornock is a former Partner at the Boston Consulting Group, where he was a core member of the consumer goods, corporate finance and strategy, and marketing, sales and pricing practices. Previously, Cornock worked in strategy and business development for the 3M Company and was a Certified Public Accountant with PricewaterhouseCoopers.

Earlier this year, Revlon emerged from bankruptcy after cutting more than $2.7 billion in debt.