Reliance Retail‘s fashion store Trends has opened a redesigned outlet in Gurugram to ameliorate its brick-and-mortar presence in Haryana. The store is located in the city’s Ambience Mall and is Trends’ second concept store to date.
“Femina Miss India World 2023, Nandini Gupta inaugurated the #AllNewTrends at Ambience Mall, Gurugram,” announced the brand on Facebook. “Come and witness a new era of elevated shopping experience with contemporary designs and best of fashion, only at Trends!”
Gupta opened the store, was felicitated by brand representatives, and lit lamps to celebrate the launch. The Trends store retails a wide selection of men’s, women’s, and children’s wear as well as accessories and lifestyle goods.
“In future, any Trends store that will be launched will be on the same lines,” a source close to the business told India Retailing. The concept store features self check-out stations and other tech-enabled features with the aim of offering a seamless shopping experience.
In July this year, Trends launched its first concept store in Surat, Gujarat. The Surat store measures an expansive 11,500 square feet and was designed by London-based design studio Dalziel & Pow, which has created the design brief for future Trends concept stores. The business plans to continue to update its stores with the new retail concept and will also expand with Trends Extension and Trends Small Town stores in the near future.
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