Reliance Retail partners with SBI Card to launch joint credit card

Reliance Retail has joined forces with pure-play credit card issuer SBI Card to launch a co-branded ‘Reliance SBI Card’. The card is designed to offer users a holistic and rewarding shopping experience across both the mass and premium segments. 

“At Reliance Retail, we are always looking for new ways to delight our customers by making their shopping experience more enjoyable every day,” said Reliance Retail Limited’s director V Subramaniam in a press release. “Our co-branded credit card with SBI Card is one more step towards this commitment. We are excited to partner with SBI Card, a leader in the card industry, to offer Reliance SBI Card with a wide range of benefits, exclusive discounts and rewards for shopping with us online and at all our stores. Together with SBI Card, we hope to continue to exceed expectations and bring joy to our customers.”
 
By using the Reliance SBI Card, shoppers can unlock rewards and benefits across Reliance Retail’s ecosystem in product categories including fashion and lifestyle among others. This partnership is designed to leverage SBI Card’s extensive network and blend it with the consumer reach and retail proposition of Reliance Retail.

“We are delighted to partner with Reliance Retail that has redefined India’s organised retail,” said SBI Card’s managing director and CEO Abhijit Chakravorty. “This partnership is a result of our shared focus on customer-centricity and commitment to provide world-class customer experience. At SBI Card, we have always believed in delivering products to our customers that offer strong value while addressing their lifestyle needs. Reliance SBI Card has been developed as a holistic product that is relevant for major consumer segments. It is a powerful addition to our robust co-brand portfolio, and we expect this to become a popular credit card given the universal usage avenues that it offers.”