Fine jewellery brand Reliance Jewels has launched ‘Aabhar Collection 2023’ as an exclusive line to celebrate its 16thanniversary. The gold and diamond jewellery line is also designed to express the brand’s gratitude to its customers.
“We are elated to complete 16 years in the industry, and we owe our success to the immense love and trust of our valued patrons,” said Reliance Jewels’ CEO Sunil Nayak in a press release on August 9. “The exclusive Aabhar Collection of earrings holds profound meaning, as it reflects the depth and width of our relationship with our customers. With this collection, we aim to convey one simple heartfelt message ‘Thank you, for being a part of our Reliance jewels family’ for 16 years.”
The collection features a range of gold earrings in various styles with the aim of appealing to a broad spectrum of shoppers. While some earrings are abstract, sculptural, and modern, others are ornate and feature delicate diamond details.
Reliance Jewels comes under the umbrella of Reliance Retail Limited and operates over 400 flagship showrooms and shop-in-shops in over 170 cities. Specialising in gold, silver, and diamond jewellery, the brand’s aesthetic is inspired Indian heritage crafts.
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