Reliance Brands Limited held an 18 brand strong runway show at Palladium Mall in Ahmedabad named ‘Style Runway’ to showcase the latest designs by brands in its retail portfolio to a crowd of the city’s influencers and fashion enthusiasts.
“Reliance Brands Limited, in partnership with Palladium Ahmedabad, redefined the cityscape with ‘Style Runway’ a unique fashion showcase,” announced Reliance Brands Limited on Facebook. “This unusual showcase took place in the parking area of the Palladium Mall, with hydraulic car parking elevators used as stages and a grungy underground vibe throughout. With over 60 looks, dance performances, and the vibrant beats of DJ Sa, the evening exuded glamour in Ahmedabad.”
The 18 Reliance-run brands housed in Palladium Mall Ahmedabad and featured on the runway include Hugo Boss, Satya Paul, and Emporio Armani among others. Garments were styled in a mix of fusion and western aesthetics to appeal to a Gen Z and millennial audience.
Palladium Mall Ahmedabad is located in the city’s Thaltej district and houses over 250 fashion and lifestyle brands, according to its website. The mall is run by The Phoenix Mills Limited, which describes itself as “India’s largest retail-led mixed use development business”. The company counts 10 operational malls and has a further three under construction.
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