Relaxo Footwear Limited’s retail chain Sparx has opened a new brick-and-mortar outlet in New Delhi’s Vegas Mall in the metro’s Dwarka district. The brand has also launched its products online on Meesho and Ajio’s multi-brand platforms.
“We are delighted to inaugurate Sparx’s experience store, that would offer unparalleled convenience and choice to our customers,” said Relaxo Footwear’s managing director Ramesh Kumar Dua, India Retailing reported. “This milestone underscores Relaxo’s strategic shift towards premium categories, demonstrating our focus on driving positive change in the footwear industry.”
The store features a number of online to offline services to create a seamless shopping experience. These include doorstep delivery services for its products. The store caters to men and women and retails a selection of sneakers and open-toe sandals.
The brand has also expanded its online presence and launched its footwear on e-commerce platforms Meesho and Ajio. “Get ready to make your Sparx favs, a part of your Ajio shopping cart,” announced Sparx on Facebook. “We’re now available at Ajio, serving all your footwear needs!”
Relaxo Footwear Limited was incorporated in 1984 and has a network of over 350 brick-and-mortar stores across India. The business retails Sparks footwear as well as the brands Bahamas, Flite, and Relaxo.
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