Relaxo Footwears appoints Vishal Pathania as AGM head of digital marketing (#1681528)

Footwear brand Relaxo Footwears Limited has named Vishal Pathania as its new assistant general manager as head of its digital, performance, and direct to customer operations as it seeks to bolster its digital footprint.

“I’m happy to share that I’m starting a new position as AGM- head of digital, performance, and D2C at Relaxo Footwears Limited,” announced Vishal Pathania on Linkedin. “I will be leading the digital marketing initiatives for Relaxo Footwear Limited, encompassing iconic brands like Sparx, Bahamas, and Flite. In today’s dynamic digital landscape, I aim to craft impactful campaigns and contribute to these brands’ continued growth and success. Looking forward to embracing new opportunities, learning experiences, and milestones on this journey!”
 
Pathania was previously a senior manager of digital, social, direct to customer, and performance marketing at Hindware Home Innovation, according to his Linkedin profile. The executive worked on driving strategy across multiple channels and boosting Hindware’s digital operations while at the business. Other businesses Pathania has worked for include Micromax Informatics and Timex Group.
 
In his new role, Pathania is tasked with forging deeper connections with shoppers online and innovating new digital marketing strategies, Indian Retailer Bureau reported. Pathania will also bolster Relaxo Footwears’ online visibility and launch new performance marketing endeavours.