Reebok expands retail presence with store in Lucknow

Reebok, a leading sportswear brand has strengthened its retail presence with the opening of a new store in the city of Lucknow.

The store inaugurated by actor Malaika Arora will house the latest collections from the brand’s core categories of running, training, walking, and lifestyle.

The opening of the new store is part of Reebok’s ongoing expansion in India under the aegis of Aditya Birla Fashion and Retail Limited, the official licesee for the brand in India.

Commenting on the expansion, Manoj Juneja, chief operating officer at Reebok India in a statement said, “We are thrilled to announce the grand opening of our latest store in Lucknow, a city renowned for its active lifestyle and discerning preference for quality sports gear. This strategic expansion is a testament to our commitment to provide exceptional sports & fitness experience and the highest caliber of athletic footwear, apparel, and accessories to the thriving youth in India.”

“We are pleased to have Malaika Arora, a fitness icon, at our grand opening. We believe that her passion for health and wellness will resonate with our customers and inspire them to reach new heights,” he added.

Reebok is a part of the Authentic Brands Group (ABG), with Aditya Birla Fashion and Retail Ltd. (ABFRL) as the operating partner in India.