Recode Studios expands retail presence with stores in Indore, Ahmedabad

Recode Studios, a beauty and skincare brand has expanded its retail presence with the opening of two new stores in Indore and Ahmedabad.

Each store spanning around 200 square feet will house a diverse range of products from the brand like makeup, skincare, hair care, and body care goods.

The brand plans to further strengthen its retail presence by opening stores in Lucknow, Pondicherry, Chennai, Hyderabad, Pune, Jaipur, and Allahabad this year.

Commenting on the expansion, Dheeraj Bansal, co-founder of Recode Studios in a statement said, “We are excited to begin this journey of expansion and exploration with the launch of our new stores. Our vision at Recode Studios is to redefine beauty norms and make premium cosmetics accessible to diverse communities.”

“The launch of these stores is a significant milestone in our journey, and we are eager to bring our innovative products to many more cities,” he added.

Recode Studios is eyeing Rs 50 crore ($6 million) in revenue by the end of the 2024 financial year on the back of its ongoing retail expansion.

Dheeraj Bansal and Rahul Sachdeva launched Recode Studios in 2018 in Ludhiana. The business reported revenue of Rs 26 crore in the 2023 financial year.