R&B opens first apparel store in Thiruvananthapuram

Family focused apparel retailer R&B has launched its first brick-and-mortar store in Thiruvananthapuram. The large scale store brings the brand’s value focused offering to shoppers in the Kerala state capital.

“Dubai’s favourite fashion brand now at Lulu Mall Trivandrum,” announced the shopping centre on Facebook. “Experience style, comfort, and quality at Trivandrum’s first ever R&B store. Visit today and shop vibrant collections for your entire family from R&B, first floor, Lulu Mall Trivandrum.”
 
The bright store has dedicated segments for men’s, women’s, and children’ clothing and focuses on trend driven and practical western wear. Accessories available in the store include handbags, hold all bags, hats, socks, and fashion accessories. The store also has sections for denim, ethnic wear, personal care goods, and gift items. R&B joins labels including Hidesign, Superdry, The Body Shop, and Asics in the mall.
 
At the beginning of the month, R&B opened its 20th India store to date in Ahmedabad’s Maninagar neighbourhood. The brand also opened a store in Kochi’s Lulu Mall at the end of March.
 
R&B retails in India with Apparel Group India Private Limited, the Indian arm of UAE-based global fashion and retail giant Apparel Group. Apparel Group India Private Limited is also responsible for retailing labels including Victoria’s Secret, Bath & Body Works, and Aldo in India.