Men’s, women’s, and children’s apparel brand R&B has opened its 12th store in India to date in Kochi. Located within the city’s Centre Square Mall, the large-scale exclusive brand outlet opened its doors with a ribbon cutting ceremony and ‘Happy Onam’ sale offer on a wide range of goods.
“We are happy to announce the opening of Apparel Group brand R&B’s newest store in Centre Square Mall,” Apparel Group India Private Limited announced on Linkedin. “This is the brands third store in Kerala and the 12th store in India.”
R&B’s brand name stands for “rare and basics” and the label aims to offer both everyday apparel and trend inspired pieces. The brand’s product categories include clothing, inner wear, footwear, accessories, and impulse buy goods and the brand is positioned in the mid-segment of the market.
“Experience the latest trends as R&B Fashion opens its doors at Centre Square Mall,” announced the mall on Facebook. “Elevate your style with their stunning collection and discover the perfect blend of comfort and fashion. Visit today and embrace a new era of shopping!”
R&B was launched by retail giant Apparel Group in Oman in October 2012. Today, the brand counts approximately 70 stores in India and the Middle East and also retails from its direct to customer e-commerce store.
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